Thoughts on team collaboration, productivity, and why most project management tools get it wrong
We'd spent two years carefully optimizing our codebase. Then AI coding tools made 'careful' obsolete—and experimentation became free.
We rebuilt Bonjour six times. Each time we thought we were done. Each time we learned we were just getting started.
We had our philosophy. We had our beliefs. But we still had no idea if any of it would actually work. So we started building—and breaking—MVPs.
We didn't start with features. We started with beliefs about how work actually happens—and those beliefs became the foundation of everything.
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After years of using Jira, Linear, Asana, and everything in between, we realized the problem wasn't us—it was the tools.
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